Can great tenants find your rental listing online? If not, you're missing the opportunity to fill vacancies! An effective property marketing strategy can help you maximize your occupancy rate.
Once you find great tenants, you can generate revenue from your Alamo rental properties. Not sure how to market your listings? Read on for the four strategies you need for success!
1. Update the Rental Listing
Before using the rest of these online marketing tips, research your target audience. Are you trying to appeal to business professionals, families, or pet owners? Defining your audience will help you personalize your rental listing.
Personalization can make the rest of your property marketing campaigns more effective. In fact, 45% of people don't spend time with content that isn't relevant to their interests.
Nearly all marketers note personalization benefits customer relationships. You could have an easier time retaining tenants long-term if you appeal to their needs.
Update your rental listing and highlight features that will appeal to your future tenants. For example, perhaps the listing is near great restaurants and stores. Maybe you offer a gym on-site or pet-friendly amenities like a doggy daycare.
When updating the listing, use search engine optimization (SEO) to appear in front of potential renters. Add location-specific keywords to the listing to appear for relevant searches. Using SEO and personalizing the listing can help you find great tenants.
2. Use Rental Property Advertising
Use rental property advertising to direct more people to your rental listing. You can create text and display pay-per-click (PPC) ads using Google Ads. You can also create social media ads using Facebook Ads.
PPC ads can help you generate website traffic and conversions. In fact, 65% of high-intent searches result in an ad click. PPC traffic converts 50% more often than organic traffic.
Use high-quality images of your properties to create display ads. Eye-catching imagery will help you generate better results.
3. Share on Social Media
Share photos and walk-through videos of your gorgeous properties using social media marketing. To help more people find your posts, use relevant hashtags and keywords within the captions.
As people comment on your posts, respond! Direct them to your rental listing to generate more traffic.
4. Develop a Referral Strategy
Your current renters can help you find great tenants. Create a referral strategy and offer incentives. For example, you can offer current tenants a discount on rent for a month if they bring in a referral.
You can also ask tenants to post their reviews online. Positive reviews can boost your reputation and credibility as a landlord. Future tenants may feel more inclined to choose your rental property.
Use Effective Property Marketing Today
An effective rental property strategy will help you find great tenants online. As you fill vacancies, you can maximize your revenue and experience financial security. Use these online marketing strategies to experience success today!
You don't have to apply these tips alone. Consider partnering with a property management company.
Our team at PMI Contra Costa has nearly 20 years of industry experience helping landlords maximize profitability. Contact us today to discuss your rental marketing strategy.
